The name of the game is to rank high for a "keyword" (phrase or word people search with) related to your business's product/service. For example, if you were a Toronto divorce lawyer, when someone typed in "toronto divorce lawyer" you want your website to rank in the top 30 results. The higher you rank the more traffic you get.

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website optimization | google website optimizer | a b testing

Now, The page rank doesn't matter a lot. The important thing is High rank in search results that's it. if you have observed then Sometime a less PR site held for a long time on 1st rank.

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